Creating an offer with the help of a product information management system: Iglotex's PIMcore
Iglotex
Iglotex organizes product information to increase sales across various channels, including e-commerce
Concerning the client
Iglotex is a market leader in Poland's frozen food industry. It is a leading supplier of gastronomic products and is involved in the nationwide production and distribution of frozen food.
A proposal, not a file
Iglotex manages over 7,000 products daily, each with approximately 50 parameters, including product description, weight, measurement unit, EAN, number of calories, reference amount of food, allergies, and cuisine type.
What is product data?
Product data, depending on your business, is very diverse and includes:
| - Product illustrations and photos | - Allergens |
| - Video | - Certificates |
| - Descriptions | - Historical data |
| - Product cards | - Change registers |
| - Technical parameters and properties | - Statistics |
| - Depots |
To organize and present this data transparently in the B2B e-commerce system, as well as on the website or other channels, Iglotex has implemented a PIM {product information management) system. The PIM system aggregates products in one place, consolidates them, and allows them to be easily used by other systems (e.g., e-commerce), as well as traders, marketing, trade marketing, or purchasing departments.
"Operational and logistics features dominated our product information before the deployment of our PIM; it was more of a file than an offer. We can now not only deliver an appealing, rich, and transparent offer through digital channels, but we have also provided a functional tool for our traders to better acquaint themselves with our offer and present it to our consumers".
A B2B customer needs a lot of information
A B2B customer today requires extensive information on the assortment of products on offer - preferably in one location. Iglotex must provide a complete and professional service offered through multiple channels. This simplifies the ordering process: the customer's shopping basket expands due to the quality, clear presentation of the offer, and reduces the time the buyer needs to get acquainted with the request and available specials. Subsequently, purchases are also adjusted less frequently.
The PIM will be used by sales professionals to educate themselves and customize the offer more swiftly. For example, if a representative speaks with a customer interested in Italian food products, he will be able to filter the product assortment quickly.
How did the PIM system's implementation go?
The project's implementation was separated into four stages:
Needs assessment and tool selection
In the initial stage, we defined Iglotex's business and technological requirements. To that purpose, we held six workshops with the client's team to learn:
- What product information the company has.
- Where it’s stored.
- How it is communicated.
- What the main demands linked to product information management are.
With this information, we developed the project scope, including precise goals and demands to be satisfied by the system, and selected the tool - PIMcore.
Pimcore is an open-source platform for managing product information, user experience, digital assets, and e-commerce that is both strong and highly scalable. Users can moderate intake across numerous channels, such as sales systems, mobile applications, websites, catalogs, etc.
Development
The purpose of this stage was to build a functional system. As a result:
- Implementing the PIM module by PIMCore.
- We integrated the system with Nielsen Brandbank and ERP.
- We set the system in terms of the data model, users, and so on.
- We implemented attributes, maintained permissions, and data objects, introduced new product features, and supplemented data where it was missing.
- When the system was finished and passed internal tests, we held a four-hour training session for end users and system administrators.
Implementation
At this point, we have a functioning system in the production environment. Data from ERP and Brandbank are automatically and cyclically linked to ensure that all sales channels are constantly up to current.
Post-implementation stability
We guaranteed the client a monthly HSP (Hot Stability Period) after the completion of development and implementation, aiming at post-implementation assistance and system stability in production situations.
Effect
"We gave the client a tool allowing complete data consolidation, handling, verification, editing, and distribution from a single location. We have included the ability of further data migration from sources other than those envisaged at the start of the project via mass import of data from files during the project".
They will construct the system to boost the appeal of the company's service due to the expected growth in the number of Iglotex communication channels.
Discover our solutions to effectively manage product data and streamline sales across all channels. We offer the implementation of a PIM system that consolidates information in one place, making it easier to manage and present.
Contact us and see how we can help optimize your business!