Developing Leifheit's TWA in Polish and German Markets
Leifheit
Google's Trusted Web App (TWA) "packaging" allowed us to deploy fully-functioning Android app in one week
20 May 2020
Leifheit, a leading supplier of household goods, has been expanding its digital presence. As part of that process, we created two mobile applications using Google’s TWA (Trusted Web Activities) standard for their stores in Poland and Germany. The project took just one week to implement.
Customer
Leifheit
For 60 years, Leifheit has been a household name for cleaning, ironing, drying, well-being, and kitchen products. The company employs about 1,100 people and serves 80 countries worldwide. Previously, Leifheit sold its products exclusively through distributors; recently, however, the company made a strategic decision to expand into online sales. The new store apps were part of this process.
The next stage of Leifheit’s Digital Expansion
Initially, Leifheit’s digital expansion was handled by another provider. Due to the scale and complexity involved, Leifheit decided to transfer the project to e-point. Thus, we became Leifheit's partner in the digital expansion process. Earlier stages included a pilot of their online store, a PWA implementation, and the launch of a new portal. We are currently jointly executing subsequent stages of the transformation.
"Our mission is to deliver products that make people's work easier and save them time. Being able to order an item from a place of the customer's choosing takes this mission to a whole new level and offers a blend of traditional products and innovative solutions".
What is a TWA?
To understand TWAs (Trusted Web Activities), you first have to understand the Google PWA (Progressive Web Application) standard. Essentially, PWA is a set of website design standards and technological solutions that makes a website behave like a native application on a mobile device.
TWA quickly 'packages' websites designed to the PWA standard, which makes them available on the Google Play platform as apps. A TWA is a complete solution that operates like a native Android app, with all the benefits of excellent efficiency and ease of use.
PWA and TWA = top notch mobile experience
At an earlier stage in our cooperation, we optimized Leifheit's e-commerce outlet for mobile user experience by redesigning the site and implementing the Progressive Web Application standard.
Implementing a TWA once a PWA has been set up is a natural step forward. It does not require large financial outlays, as the application will not be created from scratch. This also means the project will take less time and produce much faster and more visible results. The application also does not call for any additional work on the part of the client team – all website changes will automatically be saved in the application.
Thanks to the PWA and TWA standards, the application works smoothly and efficiently, ensuring an excellent mobile user experience.
"We have been working on optimizing the service for months, particularly in developing its sales support tools via mobile devices. Our goal is to enable clients to make purchases in their preferred way. Hence TWA, a natural mobile commerce solution that allows us to put an impeccably-functioning application in the Google Play store".
Project Execution
The project consisted of supplementing the existing e-commerce system with a mobile application. Getting it done involved:
"The key element was quick delivery of the application to the Google Play store while still retaining all its current functionalities. By implementing TWA, we ensure that the application will operate exactly the same way as the existing website".
Result: super-speedy app delivery
In just a few days, TWA technology allowed us to create viable apps for Leifheit’s Polish and German stores. Users can download these apps and get the same functionalities as the e-commerce website. Yet, thanks to TWA, the apps actually work faster than the same site in the Google Chrome mobile browser.
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