e-point SA is the first Polish company to receive a Conversion Optimization certificate

19 Sep 2023 / 2min

The software house e-point SA was the first Polish company to become a certified partner of the Google Enterprise Marketing network in the category of Conversion Optimization.

It all started with Retail Growth

The company e-point SA has been cooperating with Google for a few years now. The organisations have been implementing a development programme for retail trade – Retail Growth – targeted at entrepreneurs with a high digital development potential. Under this programme the mobile User Experience and company website speed have been audited. Resulting from this is the awareness of what should be refined in order to enhance the mobile user experience.

To date the Retail Growth programme has involved 85 companies in Poland. Some of them are: Super-Pharm, Diverse, Wojas, Ochnik or SFmeble.

Google goes for external partners

Google offers to its clients a support in numerous areas: analytics, creating and managing online advertising campaigns, as well as in general online service utility: UX optimization and speed of operation. The support is delivered also through certified partners. Certification is administered at a national level, in the understanding that the local market partners have the best knowledge of the regional market requirements and customer expectations.

The first Conversion Optimization certificate in Poland

With a view to developing a partner network, Google launched its Conversion Optimization certification in Poland. Owing to its extensive expertise and a long term cooperation with Google, e-point SA pioneered this type of activity on the Polish market. In order to obtain a certificate, the company must undergo a process of accreditation which verifies the knowledge and experience of the team.

"We presented the case studies of Mobile Web projects which we implemented with our clients, following the recommendations and parameters of Google. Also, team members had to take a certification exam on UX development and enhancing the speed of mobile applications. The final stage involved interviews with the Google Partner Certification team, which provided an ultimate confirmation of our skills and customer service credentials as a valued partner".