Advanced Location Analyses On Gratka.pl Thanks To Integration With Pointo.pl

Advanced location analysis on Gratka.pl

Morizon-Gratka Group, in an effort to provide its users with more detailed and precise information about properties and their surroundings, has decided to expand the functionality of Gratka.pl by fully integrating it with our Pointo.pl solution. Our previous cooperation has included the use of PointoAPI, an application for acquiring basic location data. The main objectives of the new project included:

 Increasing the attractiveness of listings through comprehensive location analyses;

 Increasing user engagement and time spent on websites;

 Strengthening the market position by offering unique functionalities.

Synergy of client and supplier teams as a foundation for effective cooperation

The project was completed in three months using the Agile methodology, which allowed for flexible customization and quick response to changes.

The close cooperation of these teams allowed us to effectively combine the client’s business knowledge with our technological expertise. As a result, we achieved a synergistic effect that contributed to the timely delivery of a solution that fully meets the client’s expectations and users’ needs.

Personalized neighborhood information and interactive map on Gratka.pl

Thanks to the implementation, users can take advantage of our dedicated Pointo services in cities such as Warsaw, Łódź, Kraków, Katowice, Wrocław, Poznań, Gdańsk, Gdynia and Sopot, Gratka.pl. Property seekers can better analyze apartment and house listings for location, infrastructure and many other key factors. As part of the project, we customized the Pointo service in the SaaS model and fully integrated it with Gratka.pl’s services.

Users of the services gained access to groundbreaking functionalities such as:

The above improvements directly translate into increased satisfaction of users, who can now make more informed choices in less time.

With the above tools, our solution is not only efficient and reliable, but also easy to maintain and ready for future expansions.

New monetization opportunities and diversification of Morizon-Gratka Group’s portfolio

The implementation of advanced location analysis has brought tangible business benefits to the Morizon-Gratka Group. Thanks to new functionalities, Gratka.pl websites offer users richer and more detailed information about properties and their surroundings, which translates into concrete results:

 Increased competitiveness and a stronger market position

Integration with Pointo.pl has allowed the Morizon-Gratka Group to strengthen its market position and stand out from the competition by offering unique functionalities, such as interactive location analysis and personalized surroundings data.

 Increased user engagement and potential revenue growth

Richer listings and new tools have increased user engagement, leading to longer time spent on sites and greater interaction with content.

 Expansion of the product portfolio and new monetization opportunities

Access to detailed location data has enabled the Morizon-Gratka Group to create new products and services, generating additional revenue and bolstering relationships with business partners.

 Better understanding of user needs and preferences

Advanced functionalities made it possible to fine-tune the range thanks to detailed data on user preferences, increasing the effectiveness of promotional activities. 

These concrete results provide a solid foundation for further growth and innovation, supporting the strategic goals of the Morizon-Gratka Group. We expect to see tangible results from the implementation of the new functionalities in the near future. The key success indicators we plan to monitor are:

In the coming months, we will closely analyze these indicators to assess the impact of the implementation on business performance and identify areas for further optimization. We are confident that the new functionalities will contribute to achieving the intended goals and further development of the Morizon-Gratka Group.