e-point becomes platinum sponsor of the European Direct Selling Conference - the most important direct selling conference in Europe

European Direct Selling Conference is one of the most important direct selling events in Europe. We are pleased to inform you that, once more, e-point was the platinum sponsor of the conference. The event was held on 5-6 October in Brussels. It was organized by SELDIA: The European Direct Selling Association.

It is an institution that brings together 16 international corporations and 28 local organisations. It is worth adding that in June 2016 SELDIA accepted e-point among its ranks, giving credit to our contribution in major European business venues, i.e. the e-commerce platform for Amway, which is currently used by 2 million clients in 31 countries. The platform supports 46 different languages, 14 time zones, 8 payment methods, 8 delivery options and 13 currencies.

Lecturers and participants

The conference drew the attention of a vast and varied audience, interested in the future of European trade..

The conference also hosted:

• Prominent experts (Amway CEO, Doug DeVos)
• Scientists (Evelyne Terryn, Loeven University)
• UE officials (Veronica Manfred, European Commision)
• Trend observers (Sebastian Kotow, MindShift Lab)
• Lawyers (Dr Markus Knell)
• Representatives of different industries: CEOs, managers, salesmen, marketers...

This diversity in tandem with a multilevel approach towards selling makes the event unique.
That is why we are incredibly happy to support it.

New face of direct selling: digitization

The hottest topic of the conference was the ongoing digitization of the selling process, which sets new trends and habits among consumers – uberization and collaborative economy. Nowadays, customers shop in a different way. That is why salesmen and marketers have to change their approach. They need to use omnichannel solutions in response to the non-linear shopping experience and involve social media in their business strategy. In such an environment, new resources become the company’s capital. Trust being the prime example. It is the most valuable currency a brand can ever possess.