Pan-European E-commerce Systems are for those companies that run B2C and B2B operations across Europe. Such companies face country-specific requirements that often lead to local e-commerce initiatives and platforms. As a result, costs increase and the company faces difficulties in managing its digital strategy.
Building one platform for many countries is a challenge, but it is an “Idea Worth Coding.”
One Platform leads to a drastic reduction in the development, maintenance and operational costs of e-commerce implementations. With one platform, coding, installations, training, and content creation would not have to be repeated over and over again.
The local market will get more value (system quality and functionality) for less money when it aligns efforts with a global initiative.
A single platform does not mean the same implementation in each country. Country subsystems, although derived from one core, may differ in functionality and business logic. This way, the platform adjusts to local requirements.
New modules, features or content can be available at the same time in all markets.
An idea, successfully implemented in one country, can be distributed across Europe instantly.
The prerequisite of any Pan-European initiative is to gather local requirements, and to compare similarities and differences between markets. A key step in that process is to discover general patterns that can be transformed into customisable modules of the future system.
In many implementations, especially B2B models, one platform can support transactions and processes between parties from different countries.