News

Projects, products, conferences, new challenges ...

 
 
 
20 march 2017

According to a study conducted by Walker, by 2020, user experience will have a greater influence on a customer’s purchasing decisions than price. For the traditional marketing mix based on the 4Ps (or more) model, this is revolutionary.

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8 march 2017

We are pleased to inform that on March 1, 2017 e-point became a member of the Interactive Advertising Bureau - IAB Poland. The organization brings together over 200 entities, and its mission consists in enhancing the standards of interactive communications by conducting promotional, research, and educational activities, as well by offering legal protection.

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27 february 2017

Both market giants and SMEs are currently trying to mark their presence on the e-commerce market – not only to build their competitive advantage, but to keep up with new consumer habits.

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23 february 2017

In marketing, personalization is all about answering the question: “who is my customer”? Contextual marketing, in turn, aims to enrich that knowledge with information about where, when and why a purchase is made by a consumer.

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21 february 2017

Banks increasingly seek inspiration from successful e-commerce enterprises. At e-point, we focus precisely on these two areas: finance and e-commerce. Every day we observe how these currents come closer together in the digital world.

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24 january 2017

Justyna Skorupska, one of the most outstanding Polish experts on e-commerce and digital business transformation, joins e-point as the Head of Business Consulting.

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23 january 2017

The major trends affecting the insurance industry are directly related to emerging technologies. According to a Capgemini report, the Internet of Things, Big Data and the growing role of FinTech companies were the most important factors shaping the insurance business in 2016. The importance of the online channel in the insurance business is also increasing on a continuous basis.

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29 december 2016

Modern design, well-thought-out pro-sales mechanisms, simplicity of navigation, availability on every device – this is the new website of BGŻ BNP Paribas Bank implemented by e-point SA.

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12 december 2016

We proudly present the new version of the BIK website, which also contains some elements concerning the BIK Group, comprising the following companies: Biuro Informacji Kredytowej S.A. [Credit Information Bureau] and Biuro Informacji Gospodarczej InfoMonitor S.A. [Economic Information Bureau].

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12 december 2016

Why is it so difficult to implement the omnichannel strategy in large, international companies? First of all, due to their size, they tend to be less agile, less adaptable; they are more prone to embrace the silo mentality: departments, markets or business units operate separately and do not really communicate with one another.

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Any questions?

 
 
 
Iwona Polak
 
Iwona Polak

Marketing & PR Manager

tel. +48 508 030 245

iwona.polak at e-point dot pl